Vietnam is projected to have about 30,000 convenience stores by 2030, tripling the current number as consumer demand for quick shopping rises. Growth is fueled by urban lifestyle changes and increased preference for stores near home or work.
- Convenience stores contribute to modern trade's market share expected to rise from 16% to 20% by 2030.
- Local chains like WinMart+, Bach Hoa Xanh, Co.op Food, and Satrafoods dominate despite new foreign entrants such as Chinese chain Ohmee.
- Traditional grocery stores, managed increasingly by owners in their 30s and 40s, are adopting digital tools and hybrid in-store and online sales models.
- Consumers prioritize convenience stores due to proximity (81%) and opening hours (28%), per a survey by Q&Me in HCMC and Hanoi.
Why it matters
The rapid expansion and evolving consumer habits indicate growing opportunities and competition in retail and distribution sectors. SMEs should anticipate shifts in supply chain needs, demand for digital skills in retail management, and potential to serve expanding suburban and rural markets.
Source: VnExpress International
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